From a product URL to a week of social content

To turn a product URL into a week of social content, extract the product facts, choose an audience and one useful message, then build distinct posts around it. In Blitz Planner, Atelier keeps that brief with the posts while Copilot helps write and revise them. You can prepare the week in one workspace, including carousels and video scripts, before creating publishing drafts.

The automated part is preparation. A generated plan still needs finished copy, reviewed media and your choice of accounts. A date beside an idea does not mean the post is scheduled.

Start with the page and the missing context

Paste the product URL into Atelier and add notes that the page cannot supply: who the posts are for, what you want the reader to do, the tone and claims to avoid. Review the extracted summary before using it. A pricing-page heading or a navigation link can otherwise become the wrong campaign message.

For example, a founder selling a background-removal tool could choose “show a clean product photo” as the week’s message. The evidence would be a real before-and-after image; “increase sales” would need separate proof.

Finish one post before expanding the week

Choose a source post and ask Copilot to develop its copy. A carousel needs actual slide text, a video needs a spoken script, and a caption needs a clear point. An outline containing “show the benefit” is still a writing task.

Once the source is finished, derive the week. Choose a start date, the number of posts and a mix of carousels and video scripts. Blitz’s current week action supports 2–7 posts including the source. It creates copy proposals; media generation is a later action.

Give each post a different job

An illustrative five-post week could look like this:

Post	Question it answers	Format and evidence
Monday	What is the problem?	Carousel with a messy product photo
Tuesday	How does it work?	Short script for a real screen recording
Wednesday	When would I use it?	Faceless video about preparing a shop listing
Thursday	What should I check?	Carousel with edges, crop and export checks
Friday	Where can I try it?	Product demonstration with the actual destination link

These are proposed dates, not a recommended posting frequency. Start with the amount of content you can finish and review.

Create the media that supports the message

Use a screenshot when the product interface is the evidence. Choose a photo carousel for a sequence the reader should inspect. A faceless video can combine narration, stock clips and captions; Seedance can generate a short visual scene. A generated scene should not stand in for a real product demonstration.

Review the script and the displayed credit estimate before generating media. Watch the result with sound, read captions on a phone and check that any product shown matches reality. The week view makes unfinished copy or media visible so you can resolve it before approval.

Move the reviewed week into publishing drafts

Approve the current versions of the week, then explicitly create the publishing drafts. Editing an approved post requires a fresh review. In a draft campaign, planning dates remain planning dates; creating the batch does not schedule it.

Scheduling has its own confirmation. TikTok items remain Blitz drafts until the final preview and posting consent are completed. That is the point to check the correct account and decide between direct posting and finishing in TikTok’s inbox.

The result is a repeatable product-to-content workflow: the page supplies facts, the brief supplies intent, and the reviewed posts carry both into publication. The same process also works with your own text and media when you prefer to write without AI.